We understand that privacy and the security of your personal information are extremely important. Because of that, this privacy policy sets out how Buttercream Beauties uses and protects any information that you give us when you use our website or contact us. We are committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using our website, then you can be assured that it will only be used in accordance with this privacy statement.

By using our website and services provided, you are consenting to the practices as described in this Privacy Policy. We may change this policy from time to time by updating this page. You should check this page regularly to ensure that you are happy with any changes. Please consult the “Effective Date” below to see when the Policy has been most recently updated. Your continued use of our Website and Services constitutes acceptance of any changes to this Policy. If you do not agree to this Privacy Policy, please do not use the Buttercream Beauties website or give us any personal data.

Who we are

When we say ‘we’ or ‘us’ in this policy, we are referring to Buttercream Beauties which is a home-based business for creating delicious sweet and savoury treats for all occasions and is based in Yarm, Stockton on Tees, TS15 9UY.

What we collect

Personal Information

We may collect the following personal information via forms on our website, web-based applications, email, telephone, feedback or when you communicate with us via social media:

• your full name
• other contact information including your email address and telephone number
• generic demographic information
• other information relevant to customer enquiries
• information about any device you have used to access our website (such as your device’s make and model, browser or IP address) and also when and how you used our website.

Aggregate Information

Personal Information does not include Aggregate Information, which is the information we collect or process about a group or category of data. Aggregate Information cannot be attributed to any individual. We may use and share such Aggregate Information to improve our services, understand and/or analyse usage, demand, and general visitor trends, reports, and databases summarising the foregoing, and generally for any purpose related to our business. Aggregate Information may be derived from information provided by passive data collection techniques described below. No Personal Information is included in Aggregate Information. This Policy does not restrict or limit our collection and use of Aggregate Information.

What we do with the information we gather

We require this information to understand your needs and provide you with a better service, and in particular for the following reasons:

• Orders – to process and if required to ship your orders and to inform you about the status of your orders.
• Consumer service – to provide you with consumer service, including responses to your enquiries, complaints and general feedback about our services. Consumer service may be provided through various forms of communication, including via email, letter, telephone and online chat features if available.
• Social features – We may use your personal data from when you interact with third-party social networking features such as Facebook Like or Tweeting or sharing with other social media platforms. These features may be integrated on our website including for purposes such as allowing you to share content with friends. If you use these features, we may have the ability to obtain certain personal data about you from your social networking information. You can learn more about how these features work, and the profile data we may obtain about you, by visiting the website of the relevant third party social network.
• Internal record keeping.
• We may use the information to improve our services.
• From time to time, we may also use your information to contact you for market research purposes. We may contact you by email, phone, mail or via social media. We may use the information to customise the website according to your interests.

Security

We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online. Unfortunately, the transmission of information via the Internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to and from the Website; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access. Any information submitted via a general contact form, call back request or as a general email enquiry is not stored on our server. By continuing to use our website, web-based applications, products and services, you acknowledge and accept that despite the reasonable measures we employ, we do not guarantee that our website, web-based applications, products and services and procedures are invulnerable to all security breaches or immune from viruses, security threats or other risks. In the event of any data breach, we will inform you of this within a reasonable and acceptable period of time as required by the GDPR regulations.

Transfers of Personal Information

We do not transfer Personal Information, including in content, to other countries.

How long do we keep your information for?

We will always retain your Personal Information in accordance with law and regulation but never retain your Personal Information in an identifiable format for any longer than is necessary.

What is a cookie?

Cookies are text files containing small amounts of information which are downloaded to your device when you visit a website. Cookies are then sent back to the originating website on each subsequent visit, or to another website that recognises that cookie. Cookies are useful because they allow a website to recognise a user’s device.

We use cookies to recognise you and your preferences, enhance the performance of our Website and collect analytical information for the benefit of our business. Our website and web-based applications use a mixture of session (which expire with your browser session) and persistent (remain after your browser session expires) cookies to deliver services efficiently and to enhance the experience of using our website and web-based applications. The only third-party cookies used by us are analytical/performance cookies such as Google Analytics that gather anonymised information. You can find more information about cookies at:

• www.allaboutcookies.org
• www.youronlinechoices.eu

Cookies do lots of different jobs, like letting you navigate between pages efficiently, remembering your preferences, and generally improve the user experience. They can also help to ensure that adverts you see online are more relevant to you and your interests. The cookies used on this website have been categorised based on the categories found in the ICC UK Cookie guide.

Category 1: strictly necessary cookies

These cookies are essential in order to enable you to move around the website and use its features, such as accessing secure areas of the website. Without these cookies services, you have asked for, like shopping baskets or e-billing, cannot be provided.

Category 2: performance cookies

These cookies collect information about how visitors use a website, for instance, which pages visitors go to most often, and if they get error messages from web pages. These cookies don’t collect information that identifies a visitor. All information these cookies collect is aggregated and therefore anonymous. It is only used to improve how a website works.

By using our website, you agree that we can place these type of cookies on your device.

Category 3: functionality cookies

These cookies allow the website to remember choices you make (such as your user name, language or the region you are in) and provide enhanced, more personal features. For instance, a website may be able to provide you with local weather reports or traffic news by storing in a cookie the region in which you are currently located. These cookies can also be used to remember changes you have made to text size, fonts and other parts of web pages that you can customise. They may also be used to provide services you have asked for such as watching a video or commenting on a blog. The information these cookies collect may be anonymised and they cannot track your browsing activity on other websites.

By using our website, you agree that we can place these type of cookies on your device.

Category 4: targeting cookies or advertising cookies

These cookies are used to deliver adverts more relevant to you and your interests. They are also used to limit the number of times you see an advertisement as well as help measure the effectiveness of the advertising campaign. They are usually placed by advertising networks with the website operator’s permission. They remember that you have visited a website and this information is shared with other organisations such as advertisers. Quite often targeting or advertising cookies will be linked to site functionality provided by the other organisations.

Cookies used on this website